2018 has been a challenging year for the digital advertising business in general and mobile in particular. Facebook and Google continue to swallow the majority of ad spend, while brand safety scandals, ad fraud and ad blocking have all challenged the industry.
At the Mobile Trends Summit, we’ll be taking a closer look at how the industry has responded to these challenges, and at the prospects for 2019. As more and more digital time is spent on mobile, and ad spend follows, there are more and more opportunities for brands to engage with consumers on the device they use to run their lives.
The Mobile Trends Summit will explore the challenges, and the opportunities on mobile in 2019, through rapid-fire presentations, in-depth roundtable discussions and a keynote presentation from a leading brand marketer.
This half-day event is free to attend for B2C brand delegates who meet the seniority criteria.